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01Tell-words
Replace every time: delve, foster, elevate, unlock, multifaceted, robust, seamless, crucial, pivotal, cutting-edge, and their cousins. Use plain, specific language instead.
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02Corporate jargon
Cut or replace: "at the end of the day," "circle back," "move the needle," "leverage," "synergy," "best practices," "thought leader." Say what you mean.
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03"Win" framing
Drop "the win here is," "win-win," "big win." Name the actual result. Not "the win is better retention," but "retention rose 12%."
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04The "quietly" narrator voice
Cut spy-thriller staging: "quietly," "behind the scenes," "under the radar," "without fanfare." State the fact and let the reader judge.
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05Hedge stacking and scene-setting
One hedge per sentence at most. Two or more (might, could, possibly, potentially) means rewrite it direct. Delete a paragraph's throat-clearing first line.
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06Abstract container words
Cut empty vessels: "that distance is where the value lives," and vague uses of "space," "opportunity," "gap." Test: can you answer "to do what, exactly"?
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07"Most people" positioning
Drop the unnamed wrong crowd: "most people miss this," "what most people get wrong." Make the claim directly, with something verifiable behind it.